How do you know when to trust a Brand? (or An Economy Too Far!)

August 17, 2010 in Health & Safety, Reference, The Unexpected, UK

As this story unfurled I was reminded of James Hammond’s presentation at an O4RB Meeting on the subject of Brands or Branding  (business brands that is as distinct from those applied with hot irons).

For something like 30 years I had been protecting myself from the stresses and strains of uncertain motoring dilemma with my membership of the Royal Automobile Club.

Any car can break down or suffer unforeseen problems no matter how well it is serviced and, in truth I came to regard my RAC membership as more important to me than my statutory car insurance policy. The good old RAC and its devoted team never once let me down, and would always go that extra mile to get me back on the road as soon as possible.

On one occasion, after a broken metal aerial had been flung up from the road to spear my car’s fuel tank, the patrolman even went so far as to make a repair by cutting an unused rubber duck aerial from the roof of his own vehicle, and using it, together with (I think) some epoxy resin, satisfactorily plug the hole. That repair was still holding strong when some time later I had the fuel tank replaced under a claim on my comprehensive insurance policy.

However the RAC are not the cheapest bunch to belong to, and as many of their rivals advertise strongly, and appear to have a good and happy following I switched horses for one of the others last year to save some money. I mean why not! They all offer the same service don’t they?

Just short of a year later I am here to tell you that nothing is further from the truth.

Just a few weeks ago, while in the Lake District with my wife, our caravan and trusty old land Rover Discovery we discovered a broken exhaust pipe hanging dangerously below the Landy.

No problem I thought, I’ll just ring my trusty break down service and ask them to send a man to safely secure the pipe so I can drive to an exhaust centre and have a new one fitted. You may imagine my surprise when an hour later I was visited by a man with an enormous recovery vehicle but hardly a tool kit to his name. All he was able to produce was a screwdriver and some cable ties (plastic cable ties) with which he tied up the exhaust pipe and drove off into the midday sun. (Oh yes we were in Coniston during the first rainless week for 6 weeks – it wasn’t all bad luck.)

When very shortly afterwards I again rang the breakdown firm they acknowledged the shortfall in their service, and agreed that if I located an appropriate exhaust centre they would provide recovery of our Landy to that centre the following morning. This was done but meanwhile we needed to request a hire car. No problem with one being provided but it had to be brought to us so we could be taken in it to the hire company’s office many miles away to complete the hire agreement before we drove it back to Coniston

All this wasted a day and a half of a one-week holiday!

So there is a lesson here. Just because the RAC has a proven and reliable brand it is a mistake to assume that any similar organisation can even hold a candle to its level of service. I have been extremely happy to rejoin the RAC and pay them whatever they ask.

Now if I can generate for my business the sort of Brand that the RAC has!!

Cyprus 2007 on holiday

September 7, 2009 in Relaxation

Cyprus in the eastern Mediterranean, takes its name from the Roman word for Copper and is a delightful Island southeast of Greece and south of Turkey.

 This holiday, which was in June when the temperatures were rising for Summer, came about as a last minute booking.  I was speaking to my friend late one evening, saying I was ready for a holiday, then found myself on a flight at 11:00 the following morning arriving at Larnaca in the late afternoon.  I was also informed by my friend that it was ‘hot and sticky’ and to a degree (33) this was true though I have been ‘hotter and stickier’ back in London on the odd occasion.  Having arrived we then drove around Larnaca in order to get home and found that the traffic could put Oxford Street to shame.

beach view

One of the Beaches at Akrotiri looking across the Bay.

Being only a week holiday it did not leave a great deal of time to go ‘sightseeing’ or even spending a weekend elsewhere but I enjoyed the time and, most certainly, the company.  My friend and her family live ‘behind the gates’ in RAF Akrotiri and I wandered fairly freely around the base with the obvious restrictions of the Military Areas and there was the NAAFI and a few small shops, one of which, Helena’s Clothes, is where I have bought quite a few casual shirts.  We also went to Pafos where, amongst other things, we had an evening meal at ‘The Pelican’ along the quayside near the Crusader’s Fort and I will quite happily say that ‘The Pelican’ does lay a very nice table.

 It is evident that the temperatures get hotter towards August and then gradually after 6 weeks of intense heat, begin to cool down towards the November rains and with this in mind one should dress according to the climate and the temperature.  I think the fact that I am on holiday and casually dressed may have something to do with my not ‘feeling the heat’ for the temperatures are certainly in the 30’s although there is a breeze (and ceiling fan) which does take the edge off.

lemesos

Lemessos, a walk alongside the Bay towards the Centre of Town.

I think that if you dress sensibly then there should be no problems, I saw a ‘Tourist’ walking down a street in Pafos, licking an ice-cream, who was topless and wearing Nylon shorts which were clinging to the inside – not a pretty sight – nor I imagine all that comfortable.

I have a collection of shirts which are Rayon, Poly Cotton and Cotton, the best fabric for trousers is Cotton and any shirt of the materials mentioned should be all right provided they are larger than you would normally wear, for instance, I am a ‘Medium’ size whilst most of my shirts are ‘XXL’ which means they do not ‘cling’ even when buttoned and worn outside the trousers.  Cyprus is not an Island for the ‘Fashion Conscious’ it is an Island to enjoy and where you can enjoy yourself for the ‘Locals’ are friendly, polite and courteous – certainly in my experience, having – as they do – ‘first-hand’ experience of the British, we were the last Nation to occupy Cyprus (aside from the bits still Turkish occupied since 1974) though they are not as bitter about us.  It is also to be sincerely hoped that the two communities can get back together and resolve any ‘problems’ they feel they have.

 If you have never visited the land of Aphrodite you are truly missing out on an experience and it is an experience well worth enjoying, for the Cypriots are, as I have said, a friendly people, the food is excellent, the weather is gorgeous and the welcome is always warm.

If you are travelling with adults then it should not particularly worry you what time of year you visit as the Island enjoys around 300 days of sunshine, and I have not seen clearer – or bluer skies anywhere.  On the other hand, if you have children then perhaps it is best to come when the ‘Theme Parks’ and ‘Fairground Rides’ are open offering cool water and shade – you will still be welcome.

poolwind

A Hotel poolside in Kyrenia                    Windsurfing in Akrotiri Bay

Cyprus – The advantages of having to take your holiday Off Peak!

July 25, 2009 in Relaxation

apollo2An island in the Eastern Mediterranean roughly south-east of Greece and South of Turkey. It is an island filled with conflict from the Cypriots, Greeks, Turks, and British then back through the Venetians, Knight’s Hospitallers, Romans and Phoenicians to the Greeks and Turks!

I am staying with friends on the Akrotiri Peninsular and the Lady of the house posed the question, why do the British waWalknt to go abroad to warmer climate in summer? Which is roughly when there is a decent spell of weather at home. It would make more sense if people took their “holidays in the sun” at a different time of the year ~ though one does appreciate employers do have a say as to when they want their staff to work. The only difficulty, if such it can be called, is that you are looking at approximately a four-hour flight (on top of a two hour wait – at either end if your taxi is late!) at the end of which you are two hours ahead of British Time – as Cyprus follows British Summer Time rules, I flew into Pafos which is about an hour run from Akrotiri.

Travelling around the island with a chauffeuse or a hire car seems to be relatively easy ~ certainly outside of the towns ~ and causes no great hardships, so there are plenty of opportunities for sight-seeing, and as for photography whatever your equipment ~ there shouldn’t be too much in the way of  problems there either irrespective of what one likes to photograph. As the Cypriots drive, like the British, on the left, it is a simple transfer of skills to Cypriot Roads. Newcomers to driving on the island, however, can be lulled into the false sense of security that it is as safe to drive as in the UK – which in the past it may well have been… but in an era of fast cars, slow goats and a general local contempt for road “rules”, some caution is advised. However, the ‘tourist’ sites, out of season, are virtually deserted so you don’t have the problem of ‘bumping into’ the world and his wife, or asking them to move while you absorb the quiet history that surrounds you ~ they are all at home whilst you are enjoying yourself.  Why else might one think about a holiday during the off peak season? OK, in the quiet seasons some of the hot summer attractions are unavailable. The children may grumble that the Aqua-land is closed or the beach is too quiet… but on the other hand, the flights are cheaper, the hotel deals are generous and the welcome is sincere, regardless of season. The Cypriots that I have come across are a lovely people, friendly and speak English very well ~ as they have tolerated the British on the island for some years. The muleteers the British Army recruited to help them in the Egyptian Campaign two centuries ago came mostly from these shores, so the Cypriots have learned a polite patience with us as a nation over long association. centralheating

On arriving I was taken for a meal in Pafos, to taste my first piece of real Cyprus in a lovely local fish restaurant, only to find the waiter who was serving us had spent some of his youth in London ~ my home of origin ~ and according to my hostess he had a better grasp of English Colloquialisms than she did… so there you go!Lemesos

 

 Sidney Skinner can be contacted here