DON’T COUNT YOUR CHICKENS!

 Robert Ashton, is an entrepreneur, and challenging
 business author.  His books including 'How to Sell'
 are published by Hamlyn.  Visit www.robertashton.co.uk
 to find out more.

 Robert kindly agreed to contribute a regular column
 to ‘Wising UP!’ so this was the  first of of our
 “Ten Ways...” series from the first issue of Wising
 UP in 2003! - as useful now as when first published.

It’s all too easy to assume that everything’s going to turn out just fine. But the wily entrepreneur makes sure he’s chosen the right eggs to sit on. Here are ten ways you can be  sure you’re hatching winners!

  1. RESEARCH YOUR MARKET There are very few truly original ideas. Someone, somewhere will be already doing what you’re planning. Make sure your idea looks different and stays different.
  2. ASK A FRIEND Bounce your business ideas off someone who’ll tell you straight if they think the idea’s a runner or not. Some advisors tell you what you want to hear. Seek honest feedback.
  3. STOCK THE FRIDGE Investing in a new business, product or service always takes longer than you think. Make sure you can afford to eat as you wait for the payback.
  4. SHARE THE WORK Cuckoos lay their eggs in others’ nests and let them do the work. Who could help you incubate your new idea? Ask Business Link for ideas.
  5. USE A RULER Benchmark your progress against that of others chasing the same market. You could be doing well, but still be underperforming against your rivals and therefore capable of achieving more.
  6. ROTTEN EGGS SMELL BAD Some ideas won’t hatch. Accept this, carefully and quickly ditch the losers and focus on your winners. Losers are like bad eggs, the longer you keep them, the worse they get!
  7. BE FLEXIBLE Customers occasionally use your product or service in ways you never envisaged. Celebrate their innovation and use it to win business elsewhere
  8. RIDE THE STORMS At times, incubating your new idea will be very uncomfortable. If you’re sure it’s a winner, sit tight and wait for the sunshine.
  9. FEED YOUR CHICKS Once hatched, new business ideas can devour resources at an alarming rate before becoming profitable. Another reason to focus on winners.
  10. EMPTY THE NEST Could you do better if you started all over again? Never rule out selling your venture to free up the time and capital to do it a second time. Always know what your business is worth.

Collaborative Law – The New and Dignified approach to Divorce

Lyn Brisley, a family law specialist at Buckles Solicitors LLP, explains this new approach to divorce that has arrived from across the Atlantic in the USA.

Most people appreciate that pursuing a divorce can be a stressful and bitter experience. Dividing assets and sorting out the arrangements for children, can generate unpalatable litigation which is expensive and undignified.

The collaborative law process provides a fresh approach to divorce and is designed to promote agreement between husband and wife on varying issues, for example, how the assets should be divided and how arrangements for the children should be organised. This is all done without the stress of going to Court.

Collaborative law should be suitable for the majority of couples where there is some disagreement regarding a whole host of arrangements pursuant to the breakdown of the marriage, but where there is nevertheless a willingness to try and reach an agreement.

Where there is a genuine desire to find a solution as well as a willingness to be open and honest, couples sign up to a contractually binding agreement, ensuring that neither of them litigates through the Court. The “Participation Agreement” is signed by the acting solicitors and clients alike at the first “four way meeting” between the clients and their solicitors. The Participation Agreement explains all the process involved.

The solicitors and their clients attend a series of “four way meetings” where they meet up to discuss a variety of issues. Agendas are set, full and frank information is shared which paves the way for structured discussion.

The beauty of collaborative law is that it deals with difficult matters in a non-confrontational, non-litigious manner. The parties themselves remain in control of what is important to them and are free to openly negotiate with the assistance of their solicitors around the table. All those involved, solicitors and clients alike, are encouraged to keep an open mind and facilitate discussion for both sides, while providing sound legal advice for their client en-route.

With Collaborative Law, an air of dignity is maintained, and more often than not a working relationship with ones ex-spouse is maintained which is particularly beneficial for the children if relevant. Constructive solutions to personal difficulties can be proffered by either solicitor involved, as the lawyers do not partake in a “head to head” or entrenched conduct.

Collaborative law is growing in popularity here in Peterborough, and more and more solicitors are being trained and are committed to this approach. It is understood that just over 1,000 lawyers nationally are accredited with this expertise. This is a client and solution based process.

For more information on this story or any other family legal matter, please contact Lyn Brisley at the Peterborough office of Buckles Solicitors LLP on 01733 888841 or email at lyn.brisley@buckles-law.co.uk

Apologies for our unfortunate absence last week!

With thanks to the sympathetic reader who forwarded this item to us – and with apologies to all our subscribers who have been without us for a week, while our server technicians struggled to return us to some sense of normality !

After going through a virus attack,
Losing a hard drive,

Fighting off hackers,

Upgrading all my software,
Installing fire-walls,
losing all contact with my server and website for a week,

And a host of other problems…

I have fixed my computer…

And NOW it works exactly the way I want it to!

See picture below

Not very pc !

Vroom with a view – Keratoconus and Gareth Ashman

GA_-_SilverstoneJournalist and motorcycle enthusiast Gareth Ashman was in pole position for a promising career as a bike racer when a little-known eye condition brought his hopes to a screeching halt. The future looked dim for Gareth until a chance meeting with an optometrist at Moorfields Eye Hospital gave him back his eyesight and steered his biking aspirations back into the fast lane.

Gareth Ashman lives in Peterborough and has a condition called Keratoconus that affects both of his eyes. Gareth, 35, is a keen motorcyclist and was alarmed to discover one day that he was seeing double white lines in the road, where there was only one. Keratoconus was relatively unheard of in the 1980s and when Gareth’s optometrist examined him he wrongly diagnosed his condition as congenital cataracts, reassured him that it wasn’t progressive and that it was unlikely to get worse.

Ghosting effect – Keratoconus is an illness that affects young adult males more than females and there is a gradual deterioration in vision as the shape of the cornea changes: “I was a student at the time and this of course made reading very difficult. My optician had no idea what I’d got and his advice was ‘get a brighter reading light and put it nearer when you read’. Driving and bike riding were getting harder too,” recalls Gareth.

By 1992, Gareth could tolerate this no longer and asked to be referred to Moorfields Eye Hospital in London, knowing that this was the best eye hospital in the world. Indeed, he had been in the hospital for less than 20 minutes when one of the hospital workers ventured that he might have the condition known as Keratoconus. Initially, Moorfields advised Gareth that he needed two corneal transplants. However, a chance consultation with an optometrist there who was working on groundbreaking scleral contacGareth_Ashmant lenses as a non-invasive (ie. non surgical) soluti on for Keratoconus sufferers proved a breakthrough.

 “… with these lenses, I suddenly found my vision was greatly improved, I could read again, I could ride my motorbike on the roads, so all in all these scleral lenses gave me my life back. It puts a whole new perspective on your life!”

Keen athlete – Gareth revealed that he was a keen athlete and did a lot of sailing, skiing and off-road motorcycle racing, so the optometrist found him a pair of scleral lenses to try as an experiment. He found them very easy to insert, wear, clean and within ten minutes Gareth could tell that these were for him. “I found scleral lenses an absolute revelation. The Moorfields optometrist recommended them because of the steepness of the cone in my eyes, because of what I do for a living, and what my interests were. I walked outside and I found I could at last see properly.

“By this time, my vision had deteriorated to a point where I could no longer see well enough to ride, write or work. But suddenly, I found it was improved to the point where I could read and I could ride my motorbike on the roads, so all in all these scleral lenses gave me my life back. It puts a whole new perspective into your life!”

Enduro off-road bikes – In the meantime, Gareth had been wearing hard, corneal contact lenses, which he found uncomfortable and occasionally even dangerous to wear: “Not only were they painful, easy to lose or bGA_-_Enduroreak, but they had a tendency to fall out in the worst possible circumstances. I have raced track bikes at most of the race circuits in the UK and I remember a track day at Silverstone circuit in the mid-90s when one blew out when I was riding down the back straight at over 130mph on a Honda Fireblade! I remember blinking and the corneal lens just blew out of my eye. It was so painful and of course you then have to close your eye – and with it your other eye too. Not ideal when you’re doing 130mph!” recalls Gareth.

“I also race Enduro off-road bikes through forests and one of the races I particularly remember is a two-day British Championship event called the Natterjack at Weavers Down in Hampshire. I did that in the days when I wore hard corneal lenses and the sand and the dust made wearing them absolute agony. My eyes were red raw by the end of that race. Then a couple of years later I did the same race again, when I was wearing scleral lenses, and I had absolutely no problems at all.

“With scleral lenses I can now ride my bike at over 100mph, in the rain, without a visor, on a track and it doesn’t hurt my eyes. One trick I’ve learned (when I’m doing endurance bike racing at night) is to put some fluorescein in the contact lenses, which gives me much better night vision. An amusing side-effect is when I walk into a night club or disco it makes my eyes glow like Michael Jackson in Thriller !”

‘Guinea pig’ – “Scleral lenses can give bikers an advantage over even people with normal eyesight. My supplier has also prescribed all-enveloping scleral-type lenses to water skiers and skydivers who have relatively normal eyesight or don’t need correction at all but appreciate the physical protection it gives their eyes in these extrGA_-_Waterskieme conditions. I also find they give me protection from the effects of chlorine in the water.

Nowadays, I’m a regular ‘guinea pig’ and talk to people at Moorfields and at clinics about Keratoconus to give them as much information as possible about their options.

On seeing a scleral contact lens for the first time some will say ‘you expect me to put that in my eye?’ but I’m a staunch advocate and try to show people how to handle them and put them in,” concludes Gareth.

For further information about Gareth’s condition contact The Keratoconus Group on tel. 0208 993 4759 or visit www.keratoconus-group.org.uk

Submitted by Adrian Foster
AVF COMMUNICATIONS
Tel. 01992 300344
Fax. 01992 303234
www.avfcommunications.com

Introduction

Over the next few weeks we will be transferring articles from the original Wising UP! magazine (and the current website www.wising-up.co.uk) to these pages.

We hope that this will encourage our authors to add to the great contributions they have already made – it gives them a chance to keep their articles current and it gives you the opportunity to add to the articles and information held here, without having to go through the core vetting that our original articles all experienced. We are hoping that the immediacy of this system will give all our authors, contributors and users greater freedom!